BUS 206 - Marketing

Credits: 3

Description: Examines the basic concepts and practices of modern marketing with emphasis on developing and implementing strategies to deal with real-world marketing problems and issues. Topics include customer behavior, market segmentation and positioning, pricing, marketing channels and supply chain management, e-commerce, retailing and wholesaling, global marketing and marketing ethics.

Transferable
Transferable to CSU only

General Education:
Not approved for General Education

Student Learning Outcomes:

Describe the methods in conducting marketing research & the applications of such research.
Explain how companies identify attractive market segments and choose a market coverage strategy.
Explain how changes in demographic and economic environments affect marketing decisions.

Total Course In-Class (Contact) Hours: 54
Course Duration (Weeks): 18
Weekly Student Hours (In-Class) Lecture Hours: 3